{"product_id":"book-1620","title":"Guerrilla Marketing","description":"\u003cp\u003eWhen\u003cem\u003eGuerrilla Marketing\u003c\/em\u003ewas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGuerrilla Marketing\u003c\/em\u003e is the entrepreneur's marketing bible-and the book every small-business owner should have.\u003c\/p\u003e","brand":"Blackstone Publishing","offers":[{"title":"Audiobook","offer_id":49309613031728,"sku":"BD1620","price":22.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD [ZM]","offer_id":49309613752624,"sku":"ZM1620","price":29.95,"currency_code":"USD","in_stock":false},{"title":"Audio CD [ZP]","offer_id":49309617029424,"sku":"ZP1620","price":109.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/1620-Square-cover.jpg?v=1775524276","url":"https:\/\/downpour.com\/products\/book-1620","provider":"Downpour","version":"1.0","type":"link"}