{"product_id":"book-15qp","title":"Sales Management for Start-ups and SMEs","description":"\u003cp\u003eManagers and entrepreneurs know they have a great product or service—but they may not know how best to sell it.\u003c\/p\u003e\u003cp\u003eUseful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organization, brick by brick. Creating an effective sales organization is a challenge for many businesses, and it's easy to waste resources on ineffective approaches. Many MBA and executive education programs do not cover sales management in any depth. Filling this knowledge gap, this guide will help listeners to create their own unique high-performing sales organization that fits their product and market environment. Evidence-based and field-tested, it will gives answers to critical questions, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhich sales process should we use?\u003c\/li\u003e\n\u003cli\u003eHow do we recruit, retain, and inspire our sales team?\u003c\/li\u003e\n\u003cli\u003eWhat should we measure, and how should we manage it?\u003c\/li\u003e\n\u003cli\u003eWhat do great sales managers do?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRich with case studies from the author's twenty-five years of sales consulting experience, this book will appeal to a wide variety of managers and entrepreneurs who wrestle with the question \"How do I grow my business?\" from sales directors to start-up founders to MBA students.\u003c\/p\u003e","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":66562390360368,"sku":"BD15qp","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":66562390294832,"sku":"ZE15qp","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":66562390327600,"sku":"ZM15qp","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/15qp-Square-cover.jpg?v=1778786957","url":"https:\/\/downpour.com\/products\/book-15qp","provider":"Downpour","version":"1.0","type":"link"}