{"product_id":"book-15fv","title":"The Price of Plenty","description":"\u003cp\u003eEver wondered how \"factory farms\" came to be, why chicken nuggets were invented, or where the idea of feeding hormones and antibiotics to livestock came from in the first place?\u003c\/p\u003e\u003cp\u003eThe Price of Plenty offers answers that may surprise you, in a compulsively readable and distinctly American tale of abundance, invention, and exceptionalism.\u003c\/p\u003e\u003cp\u003eHistorian Maureen Ogle unfolds the good, the bad, and the ugly behind the nation's meat-making infrastructure, from colonial cattle wars to the rise of Swift, Armour, and Tyson to today's alt-cuisine. Tracing consumer desires, profit motives, and policy imperatives, this absorbing narrative shows how an insatiable appetite for meat carved America's landscape and identity.\u003c\/p\u003e\u003cp\u003eWhen white Europeans arrived in North America, the abundance of land enabled meat consumption on a scale unheard of in the Old World. There, an average European was lucky to see meat once a week, while even a poor American consumed about two hundred pounds a year.\u003c\/p\u003e\u003cp\u003eThe panoramic story of how we got from that meat-eater's paradise to the complexities and contradictions of today is told here through a wide range of sources and records - forming an indispensable guide to the American way of meat and its unexpected consequences. \u003c\/p\u003e","brand":"Author's Republic","offers":[{"title":"Audiobook","offer_id":50764440633648,"sku":"BD15fv","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/15fv-Square-cover.jpg?v=1771280971","url":"https:\/\/downpour.com\/products\/book-15fv","provider":"Downpour","version":"1.0","type":"link"}