{"product_id":"book-151n","title":"Sesame Street Around the World","description":"\u003cp\u003eGiven the sometimes extraordinary politicization of culture, it is surprising that \u003ci\u003eSesame Street\u003c\/i\u003e has gained acceptance and legitimacy in more than fifty countries. \u003ci\u003eSesame Street'\u003c\/i\u003es global success raises two questions. First, how does a US icon like \u003ci\u003eSesame Street\u003c\/i\u003e spread around the world, gaining acceptance as a local cultural product? Second, how does the nonprofit that created it, Sesame Workshop, and its partners around the world navigate cultural differences, manage conflicts, and construct shared collective representations to create \u003ci\u003eSesame Street\u003c\/i\u003e programs that resonate with local audiences?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eTamara Kay answers these questions using data from seven years of ethnographic fieldwork and 200 in-depth interviews with Sesame Workshop staff and international partners from seventeen countries. Kay argues that Sesame Workshop's secret is its engagement in coproduction, meaning it works with partners as a transnational team to create local \u003ci\u003eSesame Street\u003c\/i\u003e programs.  She traces the processes of coproduction, beginning with the imagination of the cultural product, to its disassembly, reconstitution, and dissemination. \u003c\/p\u003e\u003cp\u003eThe \u003ci\u003eSesame Street\u003c\/i\u003e case grapples with and illuminates culture in transnational interaction, providing insight into a range of other transnational organizational partnerships and different kinds of hybrid cultural products.\u003c\/p\u003e","brand":"Highbridge Audio","offers":[{"title":"Audiobook","offer_id":51232717996336,"sku":"BD151n","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":51232717930800,"sku":"ZE151n","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":51232717963568,"sku":"ZM151n","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/151n-Square-cover.jpg?v=1776729040","url":"https:\/\/downpour.com\/products\/book-151n","provider":"Downpour","version":"1.0","type":"link"}