{"product_id":"book-14zr","title":"Bootstrap Empire","description":"\u003cp\u003eIn \u003ci\u003eBootstrap Empire\u003c\/i\u003e Natalie Holloway, cofounder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your business idea into a thriving enterprise. The book is a playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a five-way bidding war on the hit show \u003ci\u003eShark Tank\u003c\/i\u003e. You'll also discover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA comprehensive roadmap to growing your new company\u003c\/li\u003e\n\u003cli\u003eHands-on techniques for bootstrapping your business, with or without funding, and strategies for demolishing common obstacles to success\u003c\/li\u003e\n\u003cli\u003eSpecific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis audiobook includes a bonus afterword not included in the print edition.\u003c\/b\u003e\u003c\/p\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":50798958444848,"sku":"BD14zr","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":51194438680880,"sku":"ZE14zr","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":51194438713648,"sku":"ZM14zr","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/14zr-Square-cover.jpg?v=1778622255","url":"https:\/\/downpour.com\/products\/book-14zr","provider":"Downpour","version":"1.0","type":"link"}