{"product_id":"book-14zo","title":"Tastes Like Money","description":"\u003cp\u003eIn \u003ci\u003eTastes Like Money\u003c\/i\u003e, veteran liquor industry leader and founder of RumChata—the clever kitchen experiment that became a global phenomena—Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.\u003c\/p\u003e\u003cp\u003eThe book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. \u003ci\u003eTastes Like Money\u003c\/i\u003e draws generalizable lessons from Maas's wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.\u003c\/p\u003e\u003cp\u003eIn the book, you'll also find:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpecific strategies for building distributor relationships without the benefit of a huge corporate war chest\u003c\/li\u003e\n\u003cli\u003eHow to compete against industry titans when you’ve got a target on your back\u003c\/li\u003e\n\u003cli\u003eA detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":51205932876080,"sku":"BD14zo","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":51205932810544,"sku":"ZE14zo","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":51205932843312,"sku":"ZM14zo","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/14zo-Square-cover.jpg?v=1774552839","url":"https:\/\/downpour.com\/products\/book-14zo","provider":"Downpour","version":"1.0","type":"link"}