{"product_id":"book-13po","title":"Pierce the Design Fog","description":"\u003cp\u003e\u003cstrong\u003eA proven framework to align teams, define clear design inputs, and accelerate product success\u003c\/strong\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eIn product development, great ideas can get lost in translation. Teams kick off with enthusiasm, but somewhere between the first design iteration meeting and the engineering handoff, misaligned assumptions lead to costly rework, stalled timelines, and products that miss the mark.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eIn \u003cem\u003ePierce the Design Fog\u003c\/em\u003e, quality advocate and senior engineer Dianna Deeney reveals why 85% of companies struggle to get product development right-and how to fix it. Drawing from over 25 years in manufacturing, quality engineering, and cross-functional leadership, she shares practical methods for bridging the gap between concept development and engineering-ready designs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eUsing her ADEPT Team Framework and Concept Space Model, Deeney provides a repeatable process to unite diverse perspectives, surface hidden requirements, and define clear design inputs focused on user experience. This hands-on playbook for managers, engineers, and product leaders uses step-by-step guidance, real-world examples, and ready-to-use templates to engage every stakeholder from the start and turn ideas into high-quality, customer-focused design inputs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eYou will learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify and avoid the \"Ta-da Flop\" by validating concepts before engineering begins.\u003c\/li\u003e\n\u003cli\u003eLead efficient, collaborative meetings that produce actionable design inputs.\u003c\/li\u003e\n\u003cli\u003eTranslate end user needs into prioritized, measurable requirements.\u003c\/li\u003e\n\u003cli\u003eApply quality engineering tools to reduce design loops and speed approvals.\u003c\/li\u003e\n\u003cli\u003eFoster stronger cross-functional team alignment and earlier buy-in.\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you lead engineers, market products, or manage cross-functional teams, \u003cem\u003ePierce the Design Fog\u003c\/em\u003e will change the way you start projects-with results your customers will notice.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50581150105904,"sku":"BD13po","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/13po-Square-cover.jpg?v=1770172010","url":"https:\/\/downpour.com\/products\/book-13po","provider":"Downpour","version":"1.0","type":"link"}