{"product_id":"book-138k","title":"The Rise of Sustainable Giving","description":"\u003cp\u003e\u003cb\u003eThere is a generosity crisis in North America.\u003c\/b\u003e The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday individuals, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy has transformed donor behavior and preferences, making recurring giving more accessible than at any other time in history.\u003c\/p\u003e\u003cp\u003eDave Raley, with over twenty years of experience in the nonprofit sector, has studied top-performing nonprofits that are successfully tapping into this new kind of giving. As individuals and organizations have embraced subscriptions, consumer trends have changed, and donors are more likely to give on a recurring basis to nonprofits of all types and sizes. This has paved the way for subscription giving, and ultimately, more reliable revenue that can accelerate generosity.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Rise of Sustainable Giving\u003c\/i\u003e, Raley shares the core elements of building a thriving sustainable giving program, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eSix key shifts driven by the subscription economy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUnderstanding donor motivation\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCrafting an ongoing value proposition\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGetting your technology stack right\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDesigning and launching your program\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGrowing your program\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSustainable giving is more than just inspirational jargon or a lofty idea; it's a tactical playbook for a new era of fundraising.\u003c\/p\u003e","brand":"ONE Audiobooks","offers":[{"title":"Audiobook","offer_id":50569763455280,"sku":"BD138k","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/138k-Square-cover.jpg?v=1770216464","url":"https:\/\/downpour.com\/products\/book-138k","provider":"Downpour","version":"1.0","type":"link"}