{"product_id":"book-10jm","title":"HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring \"Marketing Myopia\" by Theodore Levitt)","description":"\u003cp\u003e\u003cstrong\u003ePut customers at the core of your business.\u003c\/strong\u003e If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic \u003cem\u003eHarvard Business Review\u003c\/em\u003e  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eAlign your sales and marketing teams for maximum impact\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMeasure the real-world value of customer loyalty\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBlend human and machine intelligence to manage your brand\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReap the benefits of psychological targeting, ethically\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDevelop influencer campaigns that generate real returns\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild a customer strategy around personalization\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis collection of articles includes \"Marketing Myopia,\" by Theodore Levitt; \"Net Promoter 3.0,\" by Fred Reichheld, Darci Darnell, and Maureen Burns; \"Analytics for Marketers,\" by Fabrizio Fantini and Das Narayandas; \"Personalization Done Right,\" by Mark Abraham and David C. Edelman; \"What Psychological Targeting Can Do,\" by Sandra Matz; \"Why CMOs Never Last,\" by Kimberly A. Whitler and Neil A. Morgan; \"Are Your Marketing and Sales Teams on the Same Page?,\" by Kelsey Raymond; \"How AI Can Power Brand Management,\" by Julian De Freitas and Elie Ofek; \"Attract New Customers Without Alienating Your Old Ones,\" by Ryan Hamilton and Annie Wilson; \"Does Influencer Marketing Really Pay Off?,\" by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; \"The Right Way to Build Your Brand,\" by Roger L. Martin, Jann Schwarz, and Mimi Turner; \"Is Your Marketing Organization Ready for What's Next?,\" by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":50756404117808,"sku":"BD10jm","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":50756404052272,"sku":"ZE10jm","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":50756404085040,"sku":"ZM10jm","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/10jm-Square-cover.jpg?v=1779819370","url":"https:\/\/downpour.com\/products\/book-10jm","provider":"Downpour","version":"1.0","type":"link"}